Outdoor LCD advertising machine market development prospects
Outdoor LCD advertising machines have developed rapidly in China market in recent years. This "fast" is not only reflected in the industry scale within a short period of time on the expansion, but also reflected in the outdoor LCD advertising machine "rapid" launch and accepted by the market.
And "fast" concomitant with the "high", outdoor LCD advertising machine high profits, high investment returns, the overall industry's high growth. In addition Chinese economy in the global economy's thriving, more and more multinational companies entering the industry Chinese, the level of competition is more and more strong, various factors stimulate speeding outdoor LCD advertising machine industry growth.
With the growing complexity of the communication environment and the fierce competition among various mass media channels, the competition of outdoor advertising machines has gradually surfaced.
On the one hand, the traditional mass media like TV advertising cost is facing increasing effect is decreased, and compared to the traditional mass media advertising, outdoor advertising machine with low cost and good communication effect increasingly won the favor of advertisers and advertising companies.
On the other hand, the outdoor advertising machine has become a popular advertising project because of the great profit potential of the development and operation of outdoor advertising machines.
At present, outdoor LCD advertising machine has become the new favorite of advertisers, and its growth rate is much higher than traditional TV, newspapers and magazine media.